Merkana was created by two people who spent years inside the ecommerce and logistics world — and saw how hard it still is for EU merchants to sell smoothly across borders.

Hristo Radichev, Founder & CEO
Hristo has more than a decade of experience in digital marketing, automation, and cross-border ecommerce. He has launched brands, scaled marketplaces, built courier networks, and managed complex international operations. Today he leads Merkana’s vision: making it simple for EU merchants to sell in the Western Balkans and beyond, without the usual pain of customs, compliance, translations, and fragmented logistics.

Tihomir Sokolov, Co-Founder & CTO
Tihomir is the technical engine behind Merkana. With strong expertise in system architecture, integrations, PIM platforms, and process automation, he builds the tools that power our services — fast product onboarding, automated translations, smart routing, marketplace integrations, and stable merchant dashboards. His goal is simple: remove complexity through technology.

Together, we combine business, tech, and hands-on ecommerce experience to build a service that merchants can trust — reliable, transparent, and human.

Want to expand your sales without the cross-border headache?
Get in touch with us — we’re here to help.